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About us

Lulla-buy is the best online baby registry service around. We have a online baby store that has thousands of baby products.

After looking at alternatives

Our journey began in 2019

There weren’t any well managed baby registry services around. We would find that buying off a baby registry caused duplicates for mom-to-be and it wasn’t very helpful for someone who has no idea what any baby things are.

That's where the idea for Lulla-buy came

An online baby registry

We, Liz and Tracy (a mother, daughter team), created a user-friendly online baby store that would have helpful guides to show expecting moms what they might need for baby. A selection of the best products which included locally made South African baby items.

We take pride in what we do and offer

A personalised experience

We launched during the COVID-19 lockdown in South Africa, where moms-to-be couldn’t have the normal baby shower. We personally wrapped all the gifts purchased and delivered them to the mom-to-be so she was still able to have a celebration and the excitement of receiving personal gifts.

Still the best service and even more

Baby products for everyone

Lulla-buy as an online baby store continues to expand, while we still offer the personalised service we started with. We have over 60 brands with thousands of products. Moms can buy anything from baby bum cream to prams and car seats. We’ve got a lot to choose from.

See what our customers have to say

Such a beautiful website! They have such a great variety of locally made baby products with the added bonus of all the basics being available too. The customer service is excellent, delivery was within 3 days. So impressed, will continue using the site in future!
Caryn Petty
South Africa
Such good service, ALWAYS. Not a first time lucky experience. Products is good quality And The package sent with love and care, not only thrown in a box. Will definitely keep supporting!
Annelené Mouton
South Africa
Free Nationwide shipping

On all orders above R680

Easy 14 days returns

14 days easy returns

Great Customer Service

We're here to help! Always!

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